Summary

Taught by top real estate influencer and media strategist Ryan Serhant, this course dives deep into the art of building a high-converting presence on social media. From branding to ad performance, the training equips you with a proven framework to grow your audience and generate consistent leads through platforms like Facebook and Instagram.

You’ll begin by refining your personal brand, setting clear goals, and aligning your content with your audience. The program reveals Ryan’s full campaign structure—from crafting powerful lead magnets to creating irresistible ads that convert. You’ll master tools like Facebook’s ad auction system, KPI tracking, and smart budget allocation.

As the course progresses, you’ll unlock advanced audience targeting techniques and learn how to review, optimize, and scale campaigns. Each module is packed with actionable steps to turn your social media into a lead generation engine and brand-building machine.

This course is a complete blueprint for anyone ready to sell more by mastering social media—from beginners to seasoned entrepreneurs.

Skills

Personal branding

Campaign creation framework

Social media advertising

Audience targeting strategies

Lead magnet creation

High-converting ad creation

Facebook Ads campaign building

Optimization & performance analysis (KPIs)

Budget management with SMART goals

Curriculum

Instructor

Ryan Serhant

Raised in Massachusetts, Ryan Serhant moved to New York City with just a few hundred dollars to pursue acting. Struggling to make ends meet, he got into real estate in 2008 during one of the worst financial crises. Despite the odds, he made his first sale after months of rejection and quickly climbed the ranks in NYC’s competitive market.

Known for his charisma and relentless drive, Ryan became a top broker and starred in Bravo’s Million Dollar Listing New York. He later launched SERHANT., a tech-driven real estate firm that surpassed $2 billion in sales in its first year. Now a best-selling author and public speaker, Ryan teaches personal branding and sales to millions worldwide.